Marijuana has only just recently become legal in parts of the US, but that’s not stopping some of the biggest names in music from getting into the business. It’s been a massive industry for decades, and now that certain states are set to make it legal to sell, those with influence and the money to hit the ground running want to be the first to market, and why shouldn’t they be? People will buy almost anything from the celebrities they love, and with marijuana set to be a huge moneymaker in the coming years, some of these businesses could grow beyond their famous backers and thrive on their own.
The pop singer’s reps haven’t confirmed the report, but apparently Rihanna is prepping a line of marijuana that she plans on selling in Colorado and marketing under her own name. Cleverly branded as “MaRihanna”, the range is said to include several different kinds of weed, including varieties named Karibbean Kush, Haitian Haze and Jamaican High Grade. Those at a recent marijuana-focused event in Jamaica claim that the pop star made the announcement there recently, but for now she’s keeping mum on the topic. Perhaps a surprise launch is in the works—which also may be the case for her upcoming eighth album, which has been expected for around a year now, and which has a title and three singles to its credit, but no release date.
Update: Rihanna’s representatives have apparently denied that she is working on such a product.
One of hip-hop’s greatest aficionados of marijuana, Snoop Dogg getting into the business is as easy a leap as there ever was. The rapper has been showing his love of the stuff for years, despite its previous status as an illegal substance. Snoop is leading the charge with not one but two marijuana-related businesses. Last month, he announced Merry Jane, which is essentially a media property that focuses on all things pot, finding the its place in every corner of the world. This month, he revealed his plans for Leafs by Snoop, which is being touted as the first celebrity-branded line of marijuana, and which will include the drug itself, as well as edibles and paraphernalia.
A longtime lover of Mary Jane, Nelson is another obvious entrant into the market, and he was one of the first to delve into it once it became legal. Earlier this year, Nelson revealed that he is planning on not only launching his own line of the substance, but to sell it in his own branded brick and mortar stores. Willie’s Reserve is “coming soon to Colorado, Washington, and everywhere voters say yes” sometime soon, and a representative for the company has claimed that the intention is to make the stores like Whole Foods, but for weed.